Data that drives
decisions. Not
dashboards.
I build the analytical infrastructure, experiments, and self-serve tools that let business teams move without waiting for an analyst in every meeting.
how teams decided.
Commercial teams at Adidas, Zara, Dune London, and Crocs were pulling numbers from their own dashboards and arriving at different answers to the same questions. There was no single source of truth for engagement, conversion, or pipeline KPIs across the portfolio.
Retail clients wanted to know which recommendation strategies and campaign configurations were actually moving revenue, not just clicks. There was no structured experimentation program to answer that reliably.
A client's recommendation click-through rate dropped over two weeks. The pipeline showed green. No errors flagged. The data looked clean but the commercial signal was wrong.
Program leaders were receiving delayed, manually exported reports. By the time data reached them, intervention windows for at-risk participants had already closed.
real problems.
Built a production-grade streaming data pipeline that ingests live Coinbase market data, processes it in real time using Kafka and Spark, and loads analytics-ready tables into AWS for downstream reporting and trend analysis.
Non-technical stakeholders needed a way to query live data without opening a ticket, waiting for an analyst, or learning SQL. The challenge was making that safe: no write access, no schema hallucinations, no unvalidated results reaching the user.
with every day.
Ready to talk
about the role.
Excited about what Brex is building and how data can make it faster.